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General Listing: Youth Marketer Converge Conference (YMC 2.0)


Youth Marketer Converge Conference (YMC 2.0) Expired

Added by Webmaster at 6:00am, Tue 27th March, '12 via pc

Expires: 6:00am, Thu 29th March, '12

This General Listing is linked to:

Eko Expo Hall/Center

Local Services.Event Halls & Spaces

F.B. Initiatives

Corporate.Sales, Marketing & Advertising

Youth Marketer Converge Conference (YMC 2.0)

The International Conference
Date: Tuesday 27th March, 2012
Time: 8am-5pm
Venue: Eko Hotel & Suites, Victoria Island, Lagos

The Mega Youth Panel
Date: Wednesday 28th March, 2012
Time: 8am–5pm
Venue: Indoor Sports Hall, Rowe Park, Yaba

Phone: 08191881892, 08191881893

Founder of Wikipedia, Jimmy Wales will lead a line up of speakers at the second edition of Youth Marketer Converge Conference (YMC 2.0) scheduled to take place in Eko Hotel & Suites, Victoria Island, Lagos between March 27 and 28, 2011.

The Youth Marketer Converge Conference, with the theme: ‘What are Young People really searching for?’ will be the largest gathering of marketing professionals focused on the youth demography in Nigeria. It will also feature other professionals from the African continent and Europe, UK and the USA for peer reviews and best practices.

The series of events scheduled to take place include: a 1-day conference and exposition tagged, INTERACTIVE for Brand Managers, Marketing Managers, Marketing Directors, CEOs, Creative and Advertising Media Agencies, Brand Custodians, Social Entrepreneurs, Youth Leaders/Trend Setters, other Marketing Professionals, Researchers and other professionals in the Brand and Marketing industry around the continent.

The impressive speakers list includes: His Excellency, Babatunde Raji Fashola, Executive Governor of Lagos State; Tolu Ogunlesi; Arts Manager, British Council, Enioma Anaba; Group Head of Marketing, Interswitch, Bisi Awoyemi; Project Director, L.E.A.R.N. (Lagos State Empowerment & Resources Network), Lanre Aina; Business Development Analyst, Google Nigeria, Engr. Gbenga Adebayo; CEO, CNSSL/President, Royal FM , Mike Saunders; CEO, Digitlab South Africa, Japheth Omojuwa; Curator, , Lade Adeyemi; CEO, Negotiation Pros and Chiekezie Dozie; CEO, Persnickety.

Beyond the conference, YMC will continue to exist through the year as an information and resource portal with updates on the Youth Marketing scene across the continent and a reference source for data on Youth Marketing and Research. The outcome of this initiative is a more professional, competitive and impactful youth market with many luring brands that are focused on engaging young people.

F.B. Initiatives, a fast rising marketing and advertising firm are the organizers of this epoch-making event. Led by the dynamic Funke Babatola, “ This conference will hold again because of the long-term vision, which is to elevate the professionalism employed in this market to become commensurate to its size and relevance in the overall marketing spend of brands and consumption levels. We have identified that there still exists a gap between youth brands and their targets and therefore provides this platform to engage professionals, stakeholders from all over Africa to expose these professionals to statistics and data that will escalate purchasing power of young people, foster better-informed policy decisions, produce more creative and well-thought-out brand campaigns and results”.

Nigeria will lead Internet Market in Africa - Jimmy Wales (co-founder Wikipedia)

It has been revealed that Nigeria will soon take over the leadership of the Internet market in the continent.

This statement was made by the co-founder of Wikipedia, Jimmy Wales at the 2nd Youth Marketer Converge Conference, in Lagos.

The theme of the conference was “digital, mobile and social, what are youths really searching for?” – and with focus on the increase in use of the Internet by African youth.

Wales foretold the future of the Internet in Nigeria as being laced with mobile computers at a very low cost, high Internet band width, which was already being experienced in some parts of the country.

He added, “the Internet speed in my room is faster than the Internet speed in New York City, this simply shows that there will be an immense growth in Internet use in Nigeria in the nearest future and everybody seems to be warming up to that.”

Using the statistics from Wikipedia, Jimmy said the current reality in the market would escalate computer penetration in the near future. He restated that Yoruba language is the most successful African language with 25 million speakers and 1 million monthly page views on Wikipedia as well as seven editors with 29,857 articles.

Lola Talabi-Oni while making a presentation explained that any brand that wanted to remain in business and retain or increase its consumer base must be willing to adapt some of these trends in its marketing strategies.

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