Current User: guest

Register | Login

LGTNigeria Blog

Hits: 4914

The LGTNigeria Product Catalog - Part 1

Millions of Nigerians have needs and there exists thousands of Nigerian businesses out there to fulfill these needs. The only challenge to this synergy is a lack of awareness and finding an effective means of linking the consumer directly to the supplier.

Nigeria SME virtual online storeAn emerging market in the Nigerian SME landscape is the virtual or online store. This business model is characterized by not having any physical location or base of operation. It can be run by a single individual or group of people. Everything from viewing, enquiries, payment and logistics is managed primarily online, follow-up could be handled over the phone and delivery in-person. This Business-to-Consumer (B2C) business model cuts out the middle-men entirely from the equation (the retail outlets like shops) to save time, money and space. No doubt that this is a lean, mean and efficient system.

The goods to be sold (like perfume, clothes, shoes, jewelry, accessories, phones etc) are typically acquired from manufacturers and distributors overseas, transported into the country and are kept temporarily in some type of storage facility like a warehouse for instance or even the merchant’s house. Marketing and advertising of these goods are handled via word of mouth, handing out posters and flyers, and now more commonly Facebook, Twitter, and other popular social media networks.

Cut out the middlemen
Facebook is a very powerful marketing and advertising platform, so it’s no wonder why it has risen to become the de facto standard tool for running a virtual store online in Nigeria. It is for this reason that I’ve chosen to single it out of the crowd. Now Facebook has many appealing features including;
  • The ability to create pages/groups to display your business information
  • Can upload pictures with short descriptions and viewers can comment
  • Followers of your page/group auto-subscribe to your feed and recieve your updates
  • Advertise your business and products with Facebook's advertising tool
Facebook for virtual store like shoe to hammer nailHowever, because of Facebook's generic nature, it cannot tailor-fit to the specific needs of a virtual store. Facebook doesn’t allow you to add, edit, manage, arrange and display the products you have on offer in a logical and effective manner.

It’s like using a shoe to hammer in a nail; the shoes surface is wide enough to cover the nail but doesn't carry enough weight to drive the nail in quickly. It gets the job done quite alright but isn’t the most efficient tool for the job. In this analogy, the shoe represents Facebook, the process of driving in the nail represents effective product marketing, and with LGTNigeria we aim to offer you a hammer.

Posted 10:36pm, Tue 20th September, 2011 by Webmaster


Add New Comment



Helpful Hints

You are currently not logged in. Only Registered Members can submit Blog Comments. Please Login or Register to make use of this feature.


Blog Archives

5 Biggest Challenges Small Businesses Face and how to Overcome Them by Hexgear New!
11:59am, Mon 28th August, 2017

10 Ways to Invoice Like a Pro by Hexgear
11:48pm, Sat 5th August, 2017

What is Your Travel Personality? by Hexgear
7:01pm, Sat 1st July, 2017

2017 Eid Holiday: Fun Places to Visit in Nigeria by Hexgear
12:17pm, Thu 22nd June, 2017

6 Questions to Ask Before Booking a Hotel Room by Hexgear
2:12pm, Thu 15th June, 2017

5 Reasons Why You Should Visit Ibadan This 2017 by Hexgear
5:17pm, Fri 9th June, 2017

The Best Travel Gadgets For 2017 by Hexgear
10:18pm, Wed 24th May, 2017

5 Must-Have Fashionable Travel Accessories for Ladies by Hexgear
3:47pm, Thu 11th May, 2017

Travel Romance: How to Find Love While Traveling by Hexgear
11:04pm, Thu 4th May, 2017

5 Ways Travel Will Change Your Life For The Better by Hexgear
2:44pm, Tue 25th April, 2017

How to Save Money for Travel by Hexgear
4:26pm, Tue 11th April, 2017

4 Travel Ideas for this Easter Holiday by Hexgear
5:21pm, Wed 5th April, 2017

I Just Got Married And This is My Story (Part Two) by Hexgear
1:00pm, Thu 16th March, 2017

I Just Got Married And This is My Story (Part One) by Hexgear
11:41am, Tue 7th March, 2017

6 Travel Hacks for Frequent Business Travelers by Hexgear
6:35pm, Tue 28th February, 2017

6 Things to do on Valentine's Day if you are Single by Hexgear
1:19pm, Wed 8th February, 2017

5 Cool Places to Hangout in Lagos Mainland by Hexgear
5:21pm, Thu 2nd February, 2017

10 Must-Have Items for any Business Trip by Hexgear
11:49am, Thu 2nd February, 2017

Best Places to Visit on a Friday Night in Abuja by Hexgear
10:49pm, Fri 27th January, 2017

8 Easy Ways to Spot a Tourist by Hexgear
3:06am, Tue 24th January, 2017

5 Best Places to Visit in Lagos by Hexgear
7:35pm, Sat 21st January, 2017

The Top 10 Universities in Nigeria 2015 by Hexgear
10:10pm, Tue 17th February, 2015

Get Business Info from LGTNigeria Directory with a Tweet! by Hexgear
4:41pm, Tue 9th September, 2014

Win FREE Airtime in the MTN & @CityGuideNG #WhereBeThis!? Competition! by Hexgear
7:45pm, Wed 23rd July, 2014

17 Entrepreneurship Lessons from MasterChef USA: The Trucker Burger Challenge by Webmaster
12:26am, Wed 6th June, 2012™: The Expat's Guide to Nigeria by Webmaster
5:23pm, Thu 8th March, 2012

Opportunities for Real Estate Agents on™ by Webmaster
6:36pm, Mon 13th February, 2012

The LGTNigeria™ Google Map by Webmaster
8:15pm, Fri 6th January, 2012

New Feature: True Location-Based News @ by Webmaster
7:06pm, Tue 20th December, 2011

New Business & Product Search Feature by Webmaster
4:24pm, Thu 20th October, 2011

The LGTNigeria Product Catalog - Part 2 by Webmaster
4:58pm, Wed 12th October, 2011

General Listings & Twitter Widgets by Webmaster
6:56pm, Sat 1st October, 2011

The LGTNigeria Product Catalog - Part 1 by Webmaster
10:36pm, Tue 20th September, 2011

Solving A Problem by Webmaster
1:40pm, Mon 12th September, 2011

Follow Us on Follow Us on Facebook Facebook™ Follow Us on Twitter Twitter™ Follow Us on LinkedIn LinkedIn™ Follow Us on YouTube YouTube Follow Us on Google+ Google+ Follow Us on BlackBerry BlackBerry® Subscribe Subscribe LGTNigeria RSS FeedsRSS Feeds

In Partnership With

Home Page
Lagos Business Map
About Us
Contact Info
Windows App
LGTNigeria Blog
Job Vacancies

Advertise With Us
Business Listings
Priority/Sponsored Listings
Website Banners
Spot of the Month
General Listings
Special Deals & Offers
Suggest a Company

Member Login
User Registration
Cinema Movies New!
Profile Page
Image Upload
Add To Favorites
Mobile Site

Customer Support Forum
Terms & Conditions
Mobile Data Entry New!
How To Order
How To Purchase
Author Rules
Auction House Rules Internet Directory Listing

making IT easier

Let's Go There: Nigeria!™
Nigeria's Premier Business Listing & Advertising Platform.

©Copyright 2002-2011 HexGEAR™. All rights reserved.